June 22, 2015
INITIAL QUALITY STUDY: JD POWER
Korean brands led by Kia and Hyundai lead in the JD Power 2015 U.S. Initial Quality Study (IQS). The overall best ranked brand was Porsche for the third year in a row with 80 problems per 100 vehicles (PP100). It moves European brands ahead of Japanese brands for the first time with 113 PP100 to 114 PP100. Domestic brands tie Japanese brands at 114 PP100. The industry average improved from 116 PP100 in 2014 to 112 PP100 this year.
“This is a clear shift in the quality landscape,” said Renee Stephens, Vice-President, U.S. automotive quality, J.D. Power. “For so long, Japanese brands have been viewed by many as the gold standard in vehicle quality. While the Japanese automakers continue to make improvements, we’re seeing other brands, most notably Korean makes, really accelerating the rate of improvement. Leading companies are not only stepping up the pace of improvements on existing models, but are also working up front to launch vehicles with higher quality and more intuitive designs."
The Top brands by PP100 are:
Industry Average (112)
Land Rover (134)
Model awards were also handed out in a wide variety of segments, the top three in each were named (where applicable).
Small Car: highest ranked - Hyundai Accent (runners-up Kia Rio, Chevrolet Sonic)
City Car: Chevrolet Spark
Small Premium Car: BMW 2 Series (Acura ILX)
Compact Car: Nissan Sentra (Hyundai Elantra, Toyota Corolla)
Compact Sporty Car: Mazda MX-5 Miata (Volkswagen Eos, Scion tC)
Compact Premium Car: BMW 4 Series (Lincoln MKZ, Lexus ES)
Compact Premium Sporty Car: Porsche Boxster (Porsche Cayman)
Midsize Car: Chevrolet Malibu (Kia Optima, Toyota Camry)
Midsize Sport Car: Dodge Challenger (Chevrolet Camaro)
Midsize Premium Car: BMW 5 Series (Lincoln MKS, Infiniti Q70)
Midsize Premium Sport Car: Porsche 911 (Mercedes-Benz SL-Class, Jaguar F-Type)
Large Car: Chrysler 300 (Kia Cadenza, Chevrolet Impala)
Large Premium Car: Lexus LS (BMW 7 Series, Porsche Panamera)
Small SUV: Hyunda Tucson (Buick Encore, Kia Sportage)
Small Premium SUV: Audi Q3 (Mercedes-Benz GLA-Class, Land Rover Range Rover Evoque)
Compact SUV: Chevrolet Equinox and Ford Escape (GMC Terrain)
Compact Premium SUV: Porsche Macan (Mercedes-Benz GLK-Class, Infiniti QX50 and Lexus NX)
Compact MPV: Kia Soul
Midsize SUV: Kia Sorento (Hyundai Santa Fe, Chevrolet Traverse)
Midsize Premium SUV: Infiniti QX70 (Lincoln MKX, Porsche Cayenne)
Midsize Pickup: Toyota Tacoma (Nissan Frontier)
Minivan: Nissan Quest (Chevrolet Town and Country, Kia Sedona)
Large SUV: Toyota Sequoia (Ford Expedition, Chevrolet Tahoe)
Large Premium SUV: Infiniti QX80 (Mercedes-Benz GL-Class, Lincoln Navigator)
Large Light-Duty Pickup: Chevrolet Silverado LD (Ram 150 LD)
Large Heavy Duty Pickup: Ford Super Duty (Chevrolet Silverado HD).
Top 2015 plant assembly line quality awards were also handed out and Toyota Motor Corporation won the Gold and Silver awards for its Cambridge North (17 PP100) and Cambridge South (19 PP100) plants respectively. Both plants are in Cambridge, Ontario.
"We are very proud of our quality results this year," said Brian Krinock, President, Toyota Motor Manufacturing Canada Inc. "This recognition shows TMMC's commitment to quality and customer satisfaction, as well as the dedication our Team Members have to building every car with great care and precision."
For more detailed information on the study visit: jdpower.com/quality.
GM: “We are constantly challenging ourselves to bring to market the highest-quality products for our customers, regardless of the type of vehicle they purchase,” said Alan Batey, global Chevrolet president. “Quality studies like this one tell us we are moving in the right direction.”
HYUNDAI: "Hyundai's consistent presence at the top of this influential industry survey demonstrates how deeply rooted our commitment to quality persists throughout the company," said Don Romano, President and CEO, Hyundai Auto Canada Corp. "Top-tier quality scores requires on-going investment to improve existing models and incredible attention to detail when launching new vehicles onto the market. Hyundai customers expect to receive a quality vehicle and interact with dealership personnel that help them learn and understand its features; our job is to exceed their expectations."
KIA: "We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers," said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America. "Kia's rise is one of the industry's greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience"
NISSAN: “In the very competitive segment of compact sedans, Sentra continues to separate itself with a strong combination of quality, safety, value, style and more,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations. “Driven by owner feedback, the J.D. Power Initial Quality Study serves as an important benchmark for new vehicle quality, further demonstrating the worth of Sentra as a top contender in its respective segment.”